I chanted the word "Goshen" to myself for a while, and now it's just a sound (via semantic satiation)
The second item doesn't carry any significance for any of us, although it did catch my eye at a kebab stand. I chuckled:
Sorry, I don't take orders from discarded pieces of paper, no matter how glossy
My roommates and I discussed a number of interpretive possibilities, but I won't enumerate them here. Suffice it to say, the phrase at the top of this party flier leaves most of the work up to the reader. Oh Belgium.